Which feature allows users to track customer interactions over time?

Activity tracking is the feature that enables users to monitor and record various interactions with customers over time. This feature is essential for maintaining comprehensive records of communications, meetings, and follow-ups with customers, providing insight into the relationship history. By capturing these interactions, businesses can better understand customer needs, preferences, and engagement patterns, which is crucial for effective account management and personalized service delivery.

While customer segmentation helps categorize customers based on certain characteristics, it does not track individual interactions. Data analytics can provide insights into trends and performance metrics but does not specifically focus on tracking interactions. Automated reminders are beneficial for prompting actions but do not inherently log or track past interactions. Overall, activity tracking is vital for building strong customer relationships by helping organizations stay informed about their customers' journey and needs over time.